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Fashion Nova is a popular online fashion retailer known for its trendy and affordable clothing, accessories, and footwear for women. Founded in 2006 by Richard Saghian, Fashion Nova quickly gained popularity for its fast-fashion approach, staying up-to-date with the latest fashion trends and offering a wide range of styles at relatively low prices.

The brand is especially popular on social media platforms like Instagram, where it often collaborates with influencers and celebrities to promote its products. Fashion Nova has capitalized on the power of social media marketing, using viral campaigns and user-generated content to drive its growth and reach a broad audience.

The company is known for its rapid production and distribution processes, allowing it to quickly respond to emerging fashion trends and bring new styles to market. While Fashion Nova has been successful in terms of sales and visibility, it has also faced criticism for issues related to labor practices, environmental impact, and the quality of some of its products.

Please note that my information might not be up to date as of your current date in 2023, so there might have been developments or changes related to Fashion Nova that I’m not aware of.