Fashion Nova is a popular online fashion retailer known for its trendy and affordable clothing options. The company was founded in 2006 by Richard Saghian and is based in Los Angeles, California, USA. Fashion Nova has gained significant popularity, especially among young adults and social media influencers, due to its ability to quickly produce and release new styles inspired by current fashion trends.
Fashion Nova’s business model revolves around offering a wide range of clothing, including dresses, tops, jeans, activewear, and accessories, at relatively low prices. The brand has a strong presence on social media platforms like Instagram, where it often collaborates with influencers and celebrities to promote its products. This approach has contributed to its rapid growth and success.